Short-form video or reels content is more than just a trend, it’s an essential part of modern marketing strategies, especially for businesses looking to engage with younger, tech-savvy audiences. 

Platforms like Instagram Reels and TikTok have become vital tools for brands to connect with consumers in creative, engaging ways. But how can businesses effectively use these platforms to boost engagement, and how does Jama help streamline the process?

In this blog, we’ll explore how to leverage Reels and TikToks for maximum engagement, provide actionable tips, and explain how Jama simplifies content creation.

Why Reels and TikToks?

First, let’s examine why Reels and TikToks are crucial for your social media marketing:

1. Increased Reach

Both Reels and TikTok have built-in algorithms that prioritize short, engaging content, often promoting it to a larger audience than your current followers. 

TikTok, for example, is known for its viral nature, the content that has the potential to go viral even without a large following. A recent study by Wyzowl found that 91% of consumers have watched an explainer video about a product, showing that video content is a powerful form of communication.

2. Boosted Engagement

According to Statista, TikTok had 1.1 billion active users in 2023, and Instagram reported that 67% of users engage with Reels every month. These statistics reveal just how engaged users are with short-form video content. 

Reels and TikToks create a platform for businesses to not only entertain but also provide value to their audience in a quick, digestible format.

3. Highly Creative Platform

Both platforms provide plenty of room for creativity. Businesses can use music, filters, effects, and more to make their content stand out. 

Whether it’s a behind-the-scenes look, tutorials, or user-generated content, Reels and TikToks offer endless opportunities for creativity.

Best Practices for Using Reels and TikToks

Here’s how you can use these platforms effectively for your business:

1. Create Engaging, Shareable Content

Content on both Reels and TikTok needs to be fun, quick, and captivating to grab attention. A HubSpot study revealed that 54% of consumers want to see videos from brands they support. 

To capitalize on this, focus on creating visually appealing videos that align with your brand’s personality. Use trending sounds, memes, or challenges to stay relevant.

2. Leverage Storytelling

Instead of just showcasing products or services, incorporate storytelling to make your videos more relatable. Stories resonate with audiences because they build emotional connections. 

Research by CoSchedule shows that posts with storytelling elements can drive up to 300% more engagement. Whether you’re sharing customer stories or brand anecdotes, the more authentic, the better.

3. Use Hashtags Wisely

Hashtags play a significant role in discovery on both Reels and TikTok. Research trending hashtags within your niche to help your content reach the right audience. 

However, don’t overload your video with hashtags. According to Later, using 3-5 hashtags per post is optimal for engagement.

4. Call-to-Action (CTA)

Just like with any marketing content, your Reels and TikToks should include a strong CTA. Encourage viewers to like, comment, share, or visit your website. 

TikTok’s algorithm also rewards interaction, so the more people engage with your content, the more likely it is to be pushed to others. A simple CTA like “Visit our profile for more” or “Comment your thoughts” can help boost interactions.

5. Consistency is Key

The best way to keep your audience engaged is to consistently post videos. TikTok users, in particular, expect frequent content, with Influencer Marketing Hub reporting that 83% of TikTok users prefer to see daily content from their favorite brands. Consistency helps build brand recognition and loyalty.

Case Studies of Success with Reels and TikToks

Let’s take a look at a few brands that have successfully used short-form video to boost engagement:

1. Gymshark (TikTok)

Gymshark, a fitness apparel brand, has leveraged TikTok to engage with its audience through workout challenges, influencer collaborations, and user-generated content. 

In just two years, Gymshark’s TikTok account gained millions of followers, generating significant brand awareness and sales.

2. Netflix (Reels)

Netflix has used Instagram Reels to promote upcoming shows, behind-the-scenes clips, and fun interactions with the audience. 

With the help of Reels, Netflix can generate buzz for new releases while keeping their audience engaged with fresh, dynamic content.

3. Kylie Cosmetics (TikTok)

Kylie Cosmetics leveraged TikTok’s viral challenges and beauty trends to boost product awareness. 

By showcasing makeup tutorials, customer reviews, and influencer collaborations, Kylie Cosmetics increased their online presence and engagement on the platform, which directly impacted sales.

Final Thoughts: The Power of Reels and TikToks for Business

Short-form video content on Reels and TikTok is a powerful tool for businesses looking to boost engagement, attract new audiences, and increase conversions. 

With the right strategies, these platforms can help you create memorable connections with your audience and build brand loyalty. 

Using platforms like Jama makes it easier than ever to create high-quality, engaging content that resonates with your followers.

Incorporating Reels and TikToks into your social media strategy is not just an option; it’s a necessity. 

Whether you’re a startup or an established brand, now is the time to embrace short-form video content and watch your engagement soar. Book a discovery call with JAMA for your next viral reel for Instagram and TikTok.