Physiques by A Physiques by A
The Problem
website design Physiques by A
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Launching a coaching business takes more than a logo and a website.
Physiques by A needed a recognisable brand, a clear coaching offer and a practical way to turn interest into clients without building every part of the journey separately.
Client
Physiques by A
Sector:
Fitness & Coaching
Services:
Brand Guidelines, Content Strategy, Photography, Videography, Landing Page
Year:
2024
Scope of Work
- Developed complete brand guidelines by refining logo, colour palette, typography, and image direction to create a consistent visual identity.
- Designed and launched an SEO-optimised landing page with embedded video, lead capture, and clear service breakdowns.
- Produced story-driven video and professional photography to communicate the coach’s approach and humanise the brand.
- Delivered a content plan and branded media assets to support a strong, consistent launch across all platforms.
● Creative Direction: JAMA
● Videography & Photography: Daniel Campbell
● Web Design & Copy: JAMA
Scope of Services
Brand strategy, launch planning, photography, video, website and client-journey design.
How We Solved the Problem
JAMA helped bring the brand, offer and launch content together with an online journey connecting discovery, booking, payment and onboarding. The goal was to make the business easier to present and operate, not simply make it look polished.
The Outcome
A more coherent foundation for launching and presenting the coaching service, with the main customer touchpoints considered together. No unverified sales figures are claimed.
What This Could Mean for Your Business
A joined-up coaching launch: brand guidelines, a landing page, launch photography and video, plus a customer journey connecting discovery, booking, payment and onboarding.